The White Company 品牌介绍

OUR STORY

It all began over 20 years ago when Chrissie, unable to find well- designed,

beautiful quality bed linen, principally in white, established The White Company

to make them.

OUR MISSION

To create a company that specialised in supplying stylish, white, designer- quality

items for the home that were affordable.

A company that made its customers feel welcome and provided an unparalleled shopping

experience across every channel.

What started as a range of essentials for the linen cupboard – duvet covers, pillows,

fitted sheets and luxury towels in timeless white – has become a full range of lifestyle

products – from home accessories to clothing and children’s wear.

The changes in Chrissie’s life also became pivotal moments in the development of the

business. The arrival of her first child prompted the creation of The Little White Company,

a range of chidren’s and baby’s clothing, bedding and toys. When she couldn’t find

stylish, timeless clothes that took her from work to weekend and back again in beautiful

fabrics and flattering cuts, she decided to make them.

THE RESULT

Today, the company that began life as a 12-page mail order brochure has become one of

the UK’s fastest growing multi- channel retailers. We love impeccably stylish products,

principally in white-  not traditional, not cutting edge, just beautifully designed,

simple, elegant pieces. Timeless, yes, but with individuality and style. And, almost

everything we sell is made exclusively for us.

OUR COLLECTIONS

Finest Materials

We use the very best fabrics, made from the highest- quality raw materials. We search for the softest cashmere,

the finest silk, cool linen and crisp cotton and travel the world. To ensure we are using the best expertise and production.

Made To Last

We don't want our products to be saved for best. They may be luxuriously high quality, but they’re designed to be loved and used every day. We ensure everything we make is easy to look after and made to last.

Affordable Luxury

Our products are created to bring everyday luxury to our customers. We believe in offering designer-quality products without the designer price tag-  that means at affordable prices that represent exceptional value for money. More than anything else, we promise that the investment our customers make in us will always be worth it.

Attention To Detail

We are obsessive about detail. From the supremely stylish to the incredibly practical, every item in our collection

offers something special in terms of look and feel.