Quiksilver, Inc 董事会主席, CEO
Robert B. McKnight, Jr. was a co-founder of Quiksilver in 1976, served as our President from 1979 through July 1991 and has served as our Chairman of the Board and Chief Executive Officer since August 1991. In February 2008, he also was re-appointed as our President. Mr. McKnight received a B.S. degree in Business Administration from the University of Southern California.
Robert B. McKnight, Jr.是Quiksilver于1976年的创始人之一。他从1979年到1991年，任职Quiksilver总裁；从1991年以来，任职董事会主席以及CEO。2008年2月，他被再次任命为总裁。McKnight先生毕业于南加州大学，工商管理学士学位。
Interview Q&A
采访问答
1. Quiksilver is a surf & skateboarding brand, the riders are mostly youngsters, how do you communicate with them? And do you understand them well?
We stay in touch with our riders (over 300 team riders in all sports, 8 yrs old- 50 yr old, male, female, from all around the world) in many ways. Our senior managers know most of the team riders on a one to one basis through history with them, watching them grow up, hanging out with them, etc. We understand them because we know them, communicate with them and listen to their input and views on everything. And they design products for us, and work on their own marketing campaigns.
1. 问：Quiksilver是一个冲浪和滑板服饰品牌，滑手们也大多都是年轻人，你是如何和他们保持沟通的？你是否能很深入地了解他们的想法？
答：我们一直保持和滑手们的各方面交流（全世界我们有超过300多个滑手队员，他们从8岁到50岁不等，男性和女性都有）。我们的高级经理基本看着他们成长，了解他们每个人的历史，并带领着他们。我们理解他们因为我们了解他们，与他们沟通，聆听他们的内心世界以及看待事物的观点和角度。他们为我们设计产品，同时也为他们自己的市场活动而工作。
2. How often do you surf now? Where do you think is the best surfing spot that you have been to?
I surf often still whenever there is substantial swell running. But I do most of my surfing when I travel to exotic places and surf off a boat, or out of a surf camp. The best surfing spots that I have ever been to are in Mentawi Islands off of Sumatra in Indonesia.
2. 问：你现在多久会玩一下冲浪？你觉得哪里是你去过的最好的冲浪圣地？
答：我还是会经常去冲浪，只要是海浪激昂澎湃的时候。但是我大多都是当外出旅行的时候去冲浪，并且是划着船出海冲浪，或者参加冲浪营地。我去过的最好的冲浪圣地是位于印尼苏门答腊岛的明打威群岛。
3. Youngsters in Hong Kong are not that into outdoor activities, surfing on the internet is more likely to be their hobby. How do you think you can attract them to attract to skate or surf?
The only way to encourage Hong Kong and Chinese people to surf, skate, snowboard and other outdoor active sports, is to introduce them to the sports through media. Then these kids are hopefully attracted by the energy and lifestyle of these activities and are inspired to try them. It’s all aspirational activities for these kids in the new world.
3. 问：香港的年轻人基本都不太喜欢户外运动，他们更喜欢在网上“冲浪”。你觉得能够用什么方式去吸引他们玩冲浪或者滑板运动？
答：鼓励香港乃至中国的年轻人玩冲浪、滑板或者滑雪等户外运动的唯一方式就是通过媒体的渠道向他们介绍这些运动。孩子们很有可能被这种活力四射的生活方式而吸引，被启发着去尝试。对这些孩子而言，滑板、冲浪全部都是励志的活动。
4. Quiksilver is all-around the world, are all these staff share the same values? If yes, what are the corevalues?
Yes, we make sure that staff, sales reps, managers and our people share our same values. The core values are you must understand water and have a love of innovative exciting product for kids for this lifestyle. You must understand and appreciate core product, core marketing (media, team, events, stores and ecommerce), and understand slow growth in core accounts is essential. Also everyone here must have a deep respect for the ocean and mountains, their protection, cleanliness and safety. Everyone must work hard and hopefully play hard.
4. 问：Quiksilver是全球性的公司，旗下的员工是否都抱有同样的愿景和企业价值观？如果是的话，那么核心价值观又是什么呢？
答：是的，我肯定我们的员工，从销售代表，管理层人员等所有员工都秉着相同的价值观。我们的核心价值观是我们必须了解水，为青少年打造积极向上的生活方式，保持创新和改革我们的产品，并且一直热爱着这份事业。你必须了解我们的核心产品，核心市场（媒体，团队，项目活动，商店和电子商务），并且要了解我们核心客户群体是一个缓慢成长的群体。当然在这里的每一个人都应该对海洋和山峰持有深深的敬意，要保护它们清洁和安全。每一个人都必须努力工作，最好也努力玩乐。
5. What makes you stay in Quiksilver family over 30 years?
Quiksilver is my life and my job… both are interchangeable. I still come to work everyday inspired, excited and ready to work with young, energetic, talented people everyday.
5. 问：是什么让你坚持在Quiksilver这个大家庭里待了30多年？
答：Quiksilver是我的生活和工作的所在，这两者相互交融。我仍然会保持每天积极地工作，和充满活力才华横溢的年轻人和在一起工作，让我感到兴奋不已。
7. How would you build up a trendy, cool and a fashionable image for Quiksilver?
I would build it just like we have! Over 30 years of hard work on correct product (innovative, exciting, well made), sound, innovative and correct marketing and a distribution model that aligns with your products, price points and image. And then just do it over and over again!
7. 问：你会如何来打造Quiksilver时尚，流行，酷感十足的品牌形象？
答：正如我们一直所做的这样！30多年来我们一直对产品不断革新，是它充满创意、令人兴奋、制作精良。我们还不断改革市场营销方式和分销模式，并和产品价格、品牌形象结合起来。然后就是一如既往地坚持下去。
8. All readers might want to know, as a CEO of a surf brand which the targets are youngsters, how do you keep yourself young at heart?
I still surf, snowboard, dive and play volleyball regularly. I stay in touch with our designers, marketing people and team riders. I travel to all corners of the globe visiting our teams, attending events and feeling the vibe of our brands everywhere. Just hanging around young, energetic people in our company and having my own kids, and keeping active, keeps me young at heart.
8. 问：可能所有的读者都想要知道，作为一个目标群体为年轻人的冲浪服装品牌的CEO，你是如果保持内心的年轻和活力的？
答：我平时自己也玩冲浪，滑雪，潜水和排球。我一直保持和设计师，市场部人员和滑手们的沟通，我会去世界各地与我们的团队见面沟通，参加活动，感受在各地品牌的氛围和共鸣。和公司的年轻人一起出去玩，我也有自己的孩子，所以我一直保持着积极的态度，也使我保持内心的年轻活力。
9. What Bob McKnight would be doing if he has not started up Quiksilver?
I would be in the film industry if not for Quiksilver. I had a minor in cinema at the University of Southern California, and my plan was to go into the film industry in production.
9. 问：如果Bob McKnight没有开创Quiksilver，那他现在会在做什么呢？
答：如果没有Quiksilver，我应该会从事电影事业。我曾在南加州大学辅修电影，从前也曾打算从事电影制做行业。
10. What would you like to do other than work and surf? What other hobbies you have?
I like to snowboard, free dive, play volleyball, play golf and play tennis. Other than that, my hobby is obviously in my family and kids!
10. 问：除了工作和冲浪之外，你喜欢做点什么事？你有其他的兴趣爱好吗？
答：我喜欢单板滑雪，自由潜水，打排球，高尔夫和网球。除此之外，显然我的爱好就是我的家庭和孩子们！